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First and foremost, when looking at a Moncler jacket produced after 2015, even if everything looks 100% perfect, make sure it contains a QR code authenticity tag. There are plenty of jackets that were either stolen off the line at a Moncler factory by workers, or assembled using materials stolen from a Moncler factory, and such jackets may be missing the authenticity tag because that tag is sometimes attached by a different department or facility and common shift workers may not have access to those tags. I have seen plenty of jackets where everything is 100% accurate but the authenticity tag is missing. Often times, such a jacket will be described as "factory direct", usually out of Romania. More Recently I have been seeing jackets of the type mentioned above that DO have a QR code tag but the code is "not found" when you try to authenticate it using Moncler's website. It would appear that there are jackets stolen from the factory that DO contain an authenticity tag but the code is not valid. ALWAYS, check the code. There are now 3 different types of anti-counterfeiting tags that Moncler has used since 2008. When it comes to authenticity tags, keep in mind that any authentic Moncler jacket will contain ONLY ONE of these tags. There are some fakes that have more than one and that is instant proof that it's fake like in this example: |
In 2013 Moncler discontinued their contract with Certilogo and went with their own "hologram" QR code tags for authenticity. Just like a certilogo tag, each and every Moncler jacket has its own unique code that matches up to only that jacket. Never trust a Moncler jacket produced in 2009 or later that does not contain an authenticity tag. I have seen jackets that are authentic in every way that are missing this important tag, and I have seen some sold on ebay with the "story" that they were obtained factory direct without an authenticity tag or some line of B.S. about "reselling regulations". Since the entire purpose of authenticity tags is to prevent counterfeiting, Moncler would have no reason to ever release any of their jackets without one. I don't know where these jackets come from and when I contacted Moncler directly with photos of one I had in my possession, they had no answers. There are instances of factory employees stealing jackets off the line, or genuine Moncler tags/labels/logos, and this could explain a perfect looking jacket that is missing the authenticity tag. The biggest issue with many fakes produced from 2013-2015 was that the counterfeiters got smart and copied the QR code from a jacket of the exact same model, so when the code was checked on Moncler's website, it registered as the correct model, even though it was a copy. As of 2018 Moncler has taken steps to prevent this from happening by tracking the codes and flagging those that are checked frequently. This causes the website to ask for more information about the jacket as well as photos once the code has been checked too many times. From 2015-2016 Moncler changed the style of the authenticity tag for ALL of their items. It started with the spring collection items in 2015 and then all down jackets in 2016. This is what the current QR code authenticity tag looks like: |
This style of tag actually has an RFID (Radio Frequency Identification) chip inside the adhered logo that can be scanned with an RFID/NFC scanner app. This tag is made of the same satin type material as the other tags (care tag, industries tag, etc). There is also a QR code image printed on the tag which can be scanned by a QR code reader. The alphanumeric authenticity code is below the QR code and always consists of 8 numbers followed by 4 letters. Sometimes the code is not visible on the front of the tag and is folded over onto the back side of the tag. This style of authenticity tag gives the owner of the Moncler item 3 different ways to check for authenticity, and the results of the RFID chip, QR code scan and manual code entry on Moncler's website must all match up to the same item. Because the RFID chip/logo is essentially a sticker, certain cleaning chemicals or washing methods can weaken the adhesive and cause it to come loose from the tag. Just because a tag might be missing the RFID logo sticker does not necessarily mean it's fake. A common question I have seen is "If the jacket is fake, why does the QR code take me to Moncler's website when scanned?" The answer is very simple. The QR code graphic image on the tag is often times copied from an original and so it will take you to Moncler's website as if you were scanning the original tag. A simple hyperlink within a QR code is easy to create and is hardly proof of authenticity. The code MUST match the item. All fakes currently produced have this style of QR code tag. It has not yet been determined if counterfeiters have duplicated the information within the RFID chip or if a counterfeit tag can even be scanned by a chip scanner. Here are examples of fakes: |
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An authentic QR code tag antenna always has 3 metal "rings" along the top and 2 along the bottom. I have seen fakes with more than what is pictured. |
The ends of the antenna connect to a series of metal contacts. There is no real significance to the pattern of these contacts or how many there are. You will notice a difference between the images above and below. Both are from authentic Moncler jackets. |
Pay attention to the code on the tag below. You will see this code on countless Chinese made counterfeits. |
Moncler has confirmed to someone who bought a fake that this is not a legitimate code: |
Also beware of these authenticity codes ending in RBPE, YBTM, LAQK, STRO, MTIR and VUKJ that are found on a lot of fakes. None of these codes will register. |
Pay attention to some of the details in the QR code pattern below. This same pattern is seen on a lot of Chinese made fakes with varying alphanumeric codes below it. As you will notice, it's present in the 5th example above with the code ending in MTIR. |
On some QR code tags, the production code and year are visible at the top near the seam if not stitched over. This code and year MUST match the same information on the industries tag. |
In the above example from a fake, the QR code tag shows a production code of SCOM and a year of 2016 where the industries tag shows a production code of DIND and the year 2017. Some poorly made fakes will contain a generic style of QR code tag that matches nothing Moncler has ever used. If you see a tag like this, right away you know it's a fake. |
The previous style of QR code tag used from 2013 to 2015 looks like this: |
This particular style of tag is usually last tag behind the other tags sewn into the jacket. It should never be the first tag on down jackets. Shirts, and accessories may be an exception. On women's jackets is it always sewn to the side seam along with the rest of the tags like in the above photo, and on men's jackets it is usually found inside an internal zipper pocket as seen in this photo: |
Because these tags have been counterfeited, it's important to look closely at the details of the tag. This usually requires a magnifying glass, strong reading glasses, a camera with a good clear zoom feature, or really good eyes. One thing that may help you identify a fake, is the diagonal cut lines on the left side of the QR code tag. All 2014 and 2015 models had these marks on the tag. You will seldom ever find a 2013 QR code tag with these marks, although there are a few. However, I have never seen a 2014 or 2015 jacket that did not have them. |
You can find the production year on the INDUSTRIES tag following the production code (most often ZIND in the case of jackets). This example is from a 2013 jacket and the QR code tag with this jacket does not have the diagonal lines. |
Here is one example from a grade A fake sold on ebay. The industries tag shows it to be a 2014 jacket but the QR code tag does not have the diagonal lines on the left side. |
Accurately copied fakes sold on ebay in 2015 had one distinct flaw on this tag. Fake Daniel, David, Lans and Acorus jackets sold through Cruise Fashion and Flannels in the U.K. also had this same issue. The word MONCLER on the tag is written in a specific font and the counterfeiters had failed to duplicate this correctly. This is what the font looks like on an authentic QR code tag: |
Here are a couple QR code tags from the above mentioned fakes. Pay close attention to the font used for the word MONCLER in comparison to the above photo: |
As you can see, the lettering has too much "text decoration" also known as "serifs". You can really spot the difference in this photo comparing the two fonts with the authentic lettering outlined in red: |
While this may have been the way to identify a fake QR code from past jackets, there are many counterfeits that do not have this flaw in the lettering on the tag. |
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